Proprietary Framework
The Growth Multiplier Method
A data-driven framework that systematically identifies and activates hidden revenue multipliers within your existing marketing ecosystem. Developed by former Google and Amazon marketing leaders.
Wasted Spend Identified
Average ROAS Improvement
Time to Positive ROI
What is the Growth Multiplier Method?
Unlike traditional marketing approaches that focus on tactics first, our method establishes measurement as the foundation to uncover opportunities that others miss and scale what truly drives growth.
This methodology has helped companies identify over $7.5M in wasted ad spend, achieve 2.3x average ROAS improvements, and scale profitable channels across industries.
Measurement-First Approach
Unlike agencies that start with tactics, we begin with measurement. This foundation ensures every optimization is based on reliable data rather than assumptions.
Revenue Multiplier Focus
Instead of optimizing for vanity metrics, we identify specific revenue multipliers - the hidden factors that compound your marketing ROI when properly activated.
Enterprise-Grade Methodology
Developed by former Google and Amazon marketing leaders who managed $250M+ in ad spend, bringing Fortune 500-level sophistication to growing businesses.
Custom Business Model Alignment
Every implementation is tailored to your specific business model, sales cycle, and customer acquisition patterns. No cookie-cutter approaches.
Our Framework
The 4 Phases of the Growth Multiplier Method
Foundation
Clean Measurement Infrastructure
2-4 weeks
Audit existing tracking and attribution systems. Implement GA4 with proper e-commerce tracking. Set up server-side tracking and first-party data collection.
Key Deliverables:
- •GA4 implementation & conversion tracking
- •Server-side tracking setup
- •Cross-platform attribution modeling
- •CRM integration for closed-loop reporting
Common Issues We Fix:
- ×Broken conversion tracking losing 20-40% of attribution data
- ×Duplicate or conflicting tracking codes
- ×Poor data quality affecting AI algorithm performance
Discovery
Uncover Revenue Multipliers
2-3 weeks
Analyze cross-channel attribution patterns, audience overlap, keyword performance gaps, and funnel conversion rates to identify hidden opportunities.
Key Deliverables:
- •Cross-channel attribution analysis
- •Audience overlap & cannibalization study
- •Keyword performance gap analysis
- •Competitor strategy assessment
Revenue Multipliers We Find:
- ✓Wasted Spend Multipliers: Budget on low-performing keywords
- ✓Attribution Multipliers: Undervalued touchpoints
- ✓Audience Multipliers: High-value segments getting insufficient targeting
- ✓Creative Multipliers: High-performing variations not scaled properly
Activation
Deploy High-Impact Strategies
4-8 weeks
Launch new campaigns targeting identified opportunities. Restructure existing campaigns. Implement advanced bidding strategies and creative testing frameworks.
Key Deliverables:
- •Campaign structure optimization
- •Advanced bidding strategies
- •Creative testing frameworks
- •Conversion rate optimization
Channel-Specific Optimizations:
- •Google Ads: Search, Shopping, YouTube, Performance Max
- •Meta/Facebook: Feed optimization, audience expansion
- •LinkedIn: B2B targeting refinement, lead gen forms
Amplification
Scale Profitable Channels
Ongoing
Gradually increase budgets on proven high-performers. Expand successful campaigns to new audiences. Implement continuous optimization protocols.
Key Deliverables:
- •Budget scaling on proven winners
- •Geographic & audience expansion
- •Automated rules & performance monitoring
- •Quarterly incrementality testing
Ongoing Activities:
- •Weekly performance reviews and budget reallocation
- •Monthly strategy adjustments based on attribution analysis
- •Seasonal strategy adjustments and competitive response
Proven Results
Growth Multiplier Method Case Studies
LogicMonitor
B2B SaaSChallenge: Complex sales cycle with unclear marketing attribution for enterprise deals
Results:
- ✓$7.5M in annual wasted spend identified
- ✓2.3x ROAS improvement across all paid channels
- ✓40% improvement in Marketing Qualified Lead quality
Methodology Applied:
- 1.Integrated Salesforce CRM with Google Analytics
- 2.Multi-touch attribution analysis revealed video assist rates
- 3.Restructured campaigns by customer segment with tailored messaging
- 4.Scaled video remarketing and enterprise-focused search campaigns
OPEX Fitness
B2B Fitness EducationChallenge: Hyper-specialized market with limited search volume and growth constraints
Results:
- ✓50x increase in monthly CoachRx platform signups
- ✓Expanded from 0 to 100+ monthly conversions
- ✓3.2x improvement in cost-per-acquisition
Methodology Applied:
- 1.Enhanced e-commerce tracking for course completions
- 2.Comprehensive keyword research revealed 200+ untapped opportunities
- 3.Full-funnel campaign structure from awareness to conversion
- 4.Scaled successful ad groups and expanded to YouTube advertising
Ready to Discover Your Hidden Revenue Multipliers?
Schedule a free growth audit to see how the Growth Multiplier Method can transform your performance marketing ROI.
What You'll Get:
- ✓Comprehensive audit of your current measurement infrastructure
- ✓Analysis of potential revenue multipliers in your existing campaigns
- ✓Customized Growth Multiplier Method implementation roadmap
- ✓Projected ROI improvements based on similar client engagements
Frequently Asked Questions
What makes this different from other B2B performance marketing agencies?
Most B2B performance marketing agencies start with tactics (run more ads, test creatives). The Growth Multiplier Method starts with measurement infrastructure, ensuring you can identify what's working before scaling it. This data-driven marketing approach allows us to find wasted spend that other agencies miss - like the $7.5M in Google Ads waste we identified for LogicMonitor.
How does your Google Ads management for B2B companies reduce waste?
Our Google Ads waste reduction methodology includes comprehensive search query analysis, negative keyword optimization, audience overlap detection, and attribution modeling. We implement proper GA4 setup for B2B companies to ensure accurate tracking, then use marketing attribution modeling to identify which keywords and campaigns truly drive revenue vs. vanity metrics.
What makes your marketing measurement framework different for SaaS growth marketing?
Our marketing measurement framework is specifically designed for B2B SaaS companies with complex sales cycles. We integrate CRM marketing systems with GA4, implement server-side tracking, and use incrementality testing to understand true marketing impact. This approach has helped SaaS clients achieve 2.3x average ROAS improvements.
Do you provide B2B marketing analytics consulting beyond campaign management?
Yes. As a B2B marketing analytics consultant, we provide marketing mix modeling, incrementality testing, customer journey mapping, and advanced attribution analysis. Our team includes former Google Analytical Leads who bring enterprise-level measurement expertise to growing B2B companies.
How does your LinkedIn advertising for B2B differ from other agencies?
Our LinkedIn advertising for B2B focuses on account-based marketing integration, lead scoring alignment, and attribution across the entire B2B customer journey. We optimize LinkedIn campaigns based on CRM data and sales outcomes, not just LinkedIn metrics, ensuring true B2B lead generation optimization.
What size companies benefit most from your enterprise marketing consulting?
Our enterprise marketing consultant services work best for companies spending $50K+/month on paid marketing. We specialize in performance marketing for tech companies and B2B SaaS marketing, with proven experience managing $250M+ in ad spend. The methodology scales from high-growth startups to enterprise organizations.
How long does it take to see B2B marketing ROI optimization results?
Most clients see initial B2B marketing ROI improvements within 4-6 weeks during our Activation phase. However, the biggest gains in growth marketing optimization typically come during Amplification as we scale the proven winners identified through our data-driven approach.
Do you work across all performance marketing channels for tech companies?
Yes. While we specialize in Google Ads management and LinkedIn advertising for B2B, the Growth Multiplier Method applies across all performance marketing channels. We provide comprehensive performance marketing for enterprise clients including Meta, YouTube, programmatic display, and emerging B2B platforms.