About Pivotal
Performance Marketing
Expertise That Delivers
Founded by performance marketing leaders with deep enterprise experience, Pivotal Consulting Group was born from a simple belief: growth should be predictable, measurable, and sustainable.
We've spent years on the inside of the world's most sophisticated advertising platforms, understanding not just how to run campaigns, but how to architect measurement systems that give marketing leaders confidence in their decisions.
Our Story
After years of building and optimizing campaigns at enterprise scale, we saw a gap in the market. Most agencies treated digital marketing as a creative exercise—lots of beautiful dashboards and compelling narratives, but little rigor around what was actually driving results.
We founded Pivotal to bring the same measurement-first mindset that drives decisions at the world's largest tech companies to growing businesses. Every campaign we launch, every creative we test, every optimization we make is anchored in data we can trust.
Today, we partner with B2B SaaS companies and DTC brands who are serious about growth. We don't just manage campaigns—we become an extension of your team, helping you navigate the complexity of modern marketing with confidence and clarity.
Our Values
What Drives
Everything We Do
Our principles guide every client relationship, every campaign decision, and every strategic recommendation we make.
Measurement First
Every decision we make is anchored in reliable data. We build measurement systems before we launch campaigns, ensuring you can trust the numbers that drive your growth strategy.
Partnership, Not Vendor
We become an extension of your team, deeply understanding your business model, customer journey, and growth objectives. Our success is measured by your success.
Long-term Thinking
We optimize for sustainable growth, not quick wins. Our strategies are built to compound over time, creating competitive advantages that last.
Continuous Learning
The digital landscape evolves rapidly. We stay ahead through continuous testing, learning from industry leaders, and sharing insights with our community.
Join Our Mission
We're always looking for talented individuals who share our passion for measurement-driven growth and want to help businesses reach their potential.
View Open PositionsLeadership
The Team Behind
Your Results
Every dollar you spend reflects our decision-making. We bring the same accountability and ownership to your campaigns that we'd bring to our own business.
Ryan Pantaleo
Co-Founder
Ryan brings 15+ years of enterprise sales and strategy experience, including leadership roles at Google and Shopify. Expert in ad strategy and performance management, dedicated to treating your budget like his own.
James Murray
Co-Founder & Head of Analytics
James brings deep analytical expertise from leadership roles at Google and Amazon, plus experience as Marketing Advisor to Capital G (Google's Growth Equity Fund). Focused on building reliable measurement foundations through attribution modeling and incrementality testing.
Combined Experience
25+
Years Experience
50+
Clients Served
$250M+
Ad Spend Managed