OPEX Fitness: Personalized Coach Education Leader
50x scale in CoachRx signups with full-funnel Google Ads
Client Overview
OPEX Fitness
Leader in personalized coach education
$16M Revenue • 60+ Locations
A 8 months partnership focused on transforming their digital marketing capabilities and establishing sustainable growth mechanisms.
Engagement Scope
The Challenge
"OPEX was never able to get Google Ads to be a driver of sign up growth for their core product due to the hyper niche targeting required. PCG was tasked with making Google Ads a growth engine for the OPEX Fitness suite of services."
Strategic Approach
Our Methodology
PCG built a full funnel Google Ads strategy ranking from YouTube for generating awareness and niche non-branded keywords to capture relevant traffic. Through clean tracking and scaling winning strategies, PCG was able to grow Google Ads into a growth lever.
Discovery & Analysis
Deep dive into existing data, market positioning, and competitive landscape to identify opportunities.
Strategy Development
Custom-tailored approach designed to address specific challenges and maximize ROI.
Execution Excellence
Meticulous implementation with continuous optimization based on real-time performance data.
Technology & Tactics Deployed
Full-Funnel Strategy
YouTube Ads
Niche Targeting
CRM Integration
Google Analytics
Conversion Tracking
A/B Testing
Audience Segmentation
Measurable Impact
Transformative Results
Monthly sign ups scaled from zero in just 6 months
<$100 CAC. Google was an efficient customer acquisition in a hyper-niche market
Increase in monthly Google Ads sign ups after working with PCG
Strategy
Month 1
Launch
Month 2
Optimize
Month 3
Scale
Month 4
Working with PCG over the past six months has allowed CoachRx to establish a sound paid search foundation. Ryan & team demonstrated expertise in campaign setup, seamlessly integrating our CRM and Google Analytics systems for improved tracking capabilities.
Kandace Dickson
CMO, OPEX Fitness
For organizations seeking technical competence in paid search campaign execution, their team delivers consistent tactical expertise
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