LogicMonitor: AI-Powered IT Observability Platform
$7.5M in wasted ad spend saved through CRM integration
Client Overview
LogicMonitor
AI-powered IT observability tool
$750M+ Revenue • $2B+ Valuation
A 6 months partnership focused on transforming their digital marketing capabilities and establishing sustainable growth mechanisms.
Engagement Scope
The Challenge
"Paid search drove many free trial sign-ups, but most didn't become qualified leads for the sales team or convert into closed deals, limiting its effectiveness."
Strategic Approach
Our Methodology
PCG built a custom Salesforce integration to track paid search leads through the sales process. After implementation, we found that $7.5M per year was spent on strategies that drove free trial sign-ups but led to zero closed deals over two years. Using real business data, we adjusted the budget for better results.
Discovery & Analysis
Deep dive into existing data, market positioning, and competitive landscape to identify opportunities.
Strategy Development
Custom-tailored approach designed to address specific challenges and maximize ROI.
Execution Excellence
Meticulous implementation with continuous optimization based on real-time performance data.
Technology & Tactics Deployed
Salesforce Integration
Attribution Modeling
B2B Lead Tracking
Custom API Development
ROAS Optimization
Pipeline Analytics
Lead Qualification
Multi-Touch Attribution
Measurable Impact
Transformative Results
Annual budget re-allocated towards revenue generating paid search strategies
Implementation period from kickoff call to custom integration
Increase in channel level ROAS through reallocation
Strategy
Month 1
Launch
Month 2
Optimize
Month 3
Scale
Month 4
Since partnering with PCG in January '23, LogicMonitor has experienced a noticeable boost in our business. Their expertise in SEM has greatly enhanced our pipeline generation efforts, making it our top-performing marketing investment.
Ryan Kam
Ex-CMO, LogicMonitor
Ryan and James are great collaborators and have helped "level up" our digital marketing team.
Ready to Transform Your Business?
Let's discuss how we can deliver similar results for your organization.