Pivotal is a founder-led performance marketing firm. We work with CMOs on the part of paid media that matters most. Tying spend to revenue, not the platform’s proxies.
A playbook gets you 60% of the way. The rest is the stuff no framework teaches you. How the business actually works, what the auction’s doing, the operating details that cost you money.
That last 40% is the whole game. It’s most of what we do, and it’s why we stay small.
We sign brands we’d put our own money behind. And we turn down work we can’t do well.
Runs the analytics practice. Five years at Google as an Analytical Lead, trained by the economists who helped build the ad auction. Then his own agency, then marketing finance at AWS, where he built the first measurement framework across a $1.6B annual budget.
Runs the growth practice. Years at Shopify leading sales for merchants from seed-stage to enterprise, and part of the Google team that advised advertisers on scaling their Google Ads investment.
Every account is led day-to-day by a senior lead who has run more than $10M in spend. James and Ryan stay close to the work, not just at kickoff. That bar doesn’t drop as we grow.
Every hire clears the same bar as the founders. If they couldn’t pitch the work themselves, they don’t belong on the account.
The people on the call are the people doing the work. Founders included.